Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"ab5fe034ae6b7d89534fd16a0458f87a","s":"1751e3eb906bf31f"}
Share your thoughts. Click here